How to write a killer cover letter for a content writer role

I had my first experience of hiring candidates about a year ago and have run recruitment days for Adfero almost every month since then. While this doesn't qualify me as an HR expert, it does mean that I've seen the CVs and cover letters of hundreds of hopeful copywriters, journalists and creative writers all eager to join our company.

5 reasons you're losing Twitter followers

At the start of 2012, few large businesses are still unsure whether they should get involved in social media. Using platforms such as Twitter to generate leads, market to a target audience and engage with customers - whether that's listening to them or responding to them as part of a customer service function - is commonplace, regardless of which industry you operate in.