Welcome once again one and all to the DirectNews blog.
Some of the team nearly didn't make it back to the office after being stranded in far-off lands in man-sized snow drifts, but we're up and running now and back plotting our takeover of the digital content realm.
What's new?
Most of us here in the office will know that the department has undergone some restructuring in the last few months and DirectNews, ContentPlus and NewsReach are all now separate entities.
As a result of this the amiable Swede, Johan Langbjenne is now at the helm for us here at DirectNews.
Since our return from the festive break we have been working away tirelessly on a fresh product offering that will potentially work very well for online publications and is based on a service our existing clients in that sector are using.
It is still early days with this project, but pop back next week and we'll hopefully have some more details to spill.
We've also moved in the office from a nice spot in the corner by the window, which had truly uplifting feng shui to a spot behind a three foot wide drywall pillar in the middle of the office.
This new location is central enough for everyone to bump into us when they walk past, as well as discard all their old coffee cups, banana skins and plum pips in our waste bin, but we won't let that get us down.
What's going on?
A few things in the news have caught our eye this week.
It's been little over a week since we heard the news about Goldman Sachs offering private shares in Facebook, but it's this data on the Independent's social media success that is really intriguing.
According to the Wall, the Independent's site saw its referrals from Facebook grow 680 per cent between January and December 2010 and this tells us something about how social media can work particularly well for your own site's content.
Using a simple social media tool, like the Facebook 'Like' button, is a great way to attract people to a tailored news feed or blog post on your site and it allows your content to appear in a number of different channels, as well as in the SERPs.
And if you are one of the companies that is becoming increasingly comfortable with social media then why not think about a Twitter feed or Foursquare account too? Good content is crucial to your site's success, but how people come across it is also something to consider.
For the search geeks out there, there's some good reading in Econsultancy's SEO Agencies Buyer's Guide, which pegs the value of the UK's SEO market in 2010 at £436million in 2010.
That's it for this week but don't forget to check out the blogs of our other Adfero brands, NewsReach and ContentPlus.
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