How to write a killer cover letter for a content writer role

I had my first experience of hiring candidates about a year ago and have run recruitment days for Adfero almost every month since then. While this doesn't qualify me as an HR expert, it does mean that I've seen the CVs and cover letters of hundreds of hopeful copywriters, journalists and creative writers all eager to join our company.

A likely story: Social media and Twitter sourcing

What is Twitter? The way I think of it is it's probably a bit like being in a massive pub, packed to the rafters with lots of different people. And quite often everyone is really drunk.

5 reasons you're losing Twitter followers

At the start of 2012, few large businesses are still unsure whether they should get involved in social media. Using platforms such as Twitter to generate leads, market to a target audience and engage with customers - whether that's listening to them or responding to them as part of a customer service function - is commonplace, regardless of which industry you operate in.

Hey you, look at me: Grabbing people's attention through headlines

We all know that first impressions count for a lot, whether it is in a job interview, writing a new blog post, meeting the in-laws for the first time or going on a blind date.

Did all those 2011 marketing predictions come true?

As new year rolls around the prophets come out in force and anyone who is anyone in the world of digital marketing starts talking about the future. But looking ahead isn't easy - especially in these days of smartphone proliferation and Panda updates.

We hope all our blog readers and customers have a very merry Christmas and a prosperous 2012!

DirectNews analytics: 2011's top news stories and blog posts

If you publish content and you don't get a kick out of checking your Google Analytics stats, then you should ask yourself if you're doing it right.