How to write a killer cover letter for a content writer role

I had my first experience of hiring candidates about a year ago and have run recruitment days for Adfero almost every month since then. While this doesn't qualify me as an HR expert, it does mean that I've seen the CVs and cover letters of hundreds of hopeful copywriters, journalists and creative writers all eager to join our company.

5 reasons you're losing Twitter followers

At the start of 2012, few large businesses are still unsure whether they should get involved in social media. Using platforms such as Twitter to generate leads, market to a target audience and engage with customers - whether that's listening to them or responding to them as part of a customer service function - is commonplace, regardless of which industry you operate in.

Did all those 2011 marketing predictions come true?

As new year rolls around the prophets come out in force and anyone who is anyone in the world of digital marketing starts talking about the future. But looking ahead isn't easy - especially in these days of smartphone proliferation and Panda updates.

We hope all our blog readers and customers have a very merry Christmas and a prosperous 2012!

DirectNews analytics: 2011's top news stories and blog posts

If you publish content and you don't get a kick out of checking your Google Analytics stats, then you should ask yourself if you're doing it right.

Digital: Best of 2011 and some 2012 predictions

The digital industry must be among the most rapidly changing sectors. Just in the last year, Google has made more than 300 updates to its search algorithm, Google+ was launched and became a major contender in the social networking arena and Facebook's population overtook that of Europe.

Working for Adfero: an insider's view

Candidates researching our company often take to social media and message boards to ask the question: "What is it like working for Adfero?"